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Reactivating lapsed supporters : NSPCC
The NSPCC approached Pell & Bales to help them reactivate the support
of lapsed regular givers who had not given to the charity for between
1-3 years. >>more details
Affinity Card Marketing : Transnational
Pell & Bales formed a partnership with Transnational, a large affinity based marketing company, to provide affinity credit cards to customers via the telephone.
>>more details
Data Analysis : The International Fund for Animal Welfare
IFAW asked Pell & Bales to identify the 10,000 cash donors most likely to respond to a regular giving request from a large file of lapsed supporters.
>>more details
Innovation : The UK Gift Aid Consortium
Challenged to deliver an innovative way to help clients secure Gift Aid declarations, Pell & Bales conceived and launched The Charity Gift Aid Consortium in 2000.
>>more details
Research : ICRF & CRC Merger
In 2001, Imperial Cancer Research Fund and Cancer Research Campaign were exploring the option of a merger. To find out how their respective supporters felt about this, Pell & Bales carried out a quantitative research study on a selection of supporters of both charities.
>>more details
Customer Relationship Management Programme : WWF-UK
WWF extended their relationship with Pell & Bales, and appointed
us as consultant to help them create a CRM strategy and change management
programme. >>more details
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