Case Study
Affinity Card Marketing : Transnational

Pell & Bales formed a partnership with Transnational, a large affinity based marketing company, to provide affinity credit cards to customers via the telephone.

The objective was to acquire as many applications as possible. The sales process started with outbound telephone calls to charity supporters from a pre-screened calling list. Once verbal agreement was attained and six profiling questions asked, Transnational distributed a signature form to the customer which they then sent on to their bank for processing and verification.

Each sale was manually verified over the telephone by Pell & Bales, at the point of sale, to ensure quality was maintained at all times. All leads provided by Transnational had been pre-profiled so any customer interested in applying for a card was almost always accepted. On the most responsive data, sales of between 1 and 1.5 per hour were achieved.

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