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Case Study
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Challenged to deliver an innovative way to help clients secure Gift Aid declarations, Pell & Bales conceived and launched The Charity Gift Aid Consortium in 2000. By building and cross-matching a unique database of multiple supporters and identifying shared donors, the charities taking part shared the project costs and limited communications by sending each donor a single direct mail piece on behalf of all the organisations they support, to ask for Gift Aid consent. The 2002/2003 campaign delivered a ‘Yes to Gift Aid’ response of 37.5%. Over the four years it has been running, the Consortium has raised an extra £3 million in reclaimed tax revenue for the charities involved. The success of the project was recognised in 2002 when it won ‘Best Use of Data in Fundraising’ at the Marketing Direct Intelligence Awards. Mark Bettis, Direct Marketing Manager at Y Care International: “I would recommend the Gift Aid Consortium to any charity committed to direct marketing as a fundraising channel. It’s successful to the extent that we are able to see a significant ROI on the campaign even before it has finished. Any charity, no matter how small, with a strong database of supporters should seriously consider being a part of it” |
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Case Studies |
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