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Branded Conversations |
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Organisations should and do use their brand as the principle criteria guiding their communications with their customers (and their other stakeholders). At the moment, branded communication tends to be restricted to mass/broadcast communications. If the principle of branding and branded communication is accepted, then it follows that branded communication should include 1-to-1 communication with customers as well as mass communication. If this is accepted, then it follows that the telephone, as a primary 1-to-1-communication channel, should be governed and guided by the principles of branded communication. Pell & Bales are leaders in conceiving and creating ‘branded’ conversations for their clients. We are one of the leading exponents in aligning telephone activity within a contact centre environment to the client’s brand, values and ethos. We are the only outsourced call centre business in the UK which has proven models and work programmes in place designed to ensure that the call activity we carry out represents the unique and branded voice of the client organisation. This is achieved through our pioneering branded voice and service programme, run in conjunction with the approach we take to create and deliver telephone conversations. If you’d like to find out how Pell & Bales can create a Branded Call Experience for your customers, please contact Simon Pell on 020 7187 7178 and James Wetton on 020 7187 7171. |
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